NextGen Direct Mail

The future of Direct Mail is here

NextGen Direct Mail is an add-on program McClafferty Printing provides to expand your mail campaign and works in conjunction with online mediums. With features like digital integration on Social Media, Mail Tracking, and Informed Delivery through USPS, NextGen Direct Mail will enhance your audience reach by 23% – 46%.

Core Components

Social media and Google ads are only the start. Know exactly when your mail campaign hits mailboxes, export delivery lists, and obtain non-scan data down to an individual mail piece. Through Informed Delivery® integration, you can add a touchpoint through the USPS’s daily mail preview sent via email and add a digital component to your direct mail campaign. NextGen Direct Mail includes a suite of technologies designed to improve results and prove campaign attribution through seamless cross-platform integration:

Why is NextGen Direct Mail the Logical Next Step?

80% of sales are made between the 8th and the 12th touch.
You can get up to 8 to 16 touches to the direct mail recipients for a fraction of the cost of a single stamp!
Real-Time Trackable Results through a personal dashboard making it easier to see attribution and determine Return on Investment.
Omni-Channel marketing integrates with the power of McClafferty’s direct mail for an average of 23%-46% in results over traditional direct mail.
No lead is left behind and no money is left on the table!